Date: 16 May 2006 13:16
Marketing Birmingham knows that while the boys are getting their strips out to celebrate the World Cup it’s time for the girls to receive some pampering, so they have launched two new shopping breaks. The breaks are being promoted in stations along the Chiltern Railways route from London Marylebone to Birmingham Moor Street.
Package 1 (Selfridges) includes:
Day 1
· One hour personal shopping session at Selfridges Birmingham
· Lunch in The Gallery restaurant, Selfridges
· Opportunity to visit the beauty counters and talk to the various cosmetic houses about your needs
· Blow dry at Umberto Giannini (in store at Selfridges)
· Goody bag
· Overnight stay at Radisson, Hotel Du Vin or Malmaison, with flowers on arrival
· Breakfast at the hotel
Day 2: (optional)
Hotel spa – 2 treatments per client: a manicure or pedicure and a massage. Light lunch.
Dates: Package 1 is available: 10 and 17 June, and also 15, 22 and 29 July 2006.
Costs for package 1, based at Selfridges, start from from £106.25 per person. This price includes day 1 only, based on two people sharing a twin or double room at the Radisson SAS Birmingham.
Package 2 (Harvey Nichols) includes:
Day 1:
· One hour personal shopping session at Harvey Nichols Birmingham
· Any clothing purchased at Harvey Nichols will be delivered to the client’s hotel by HN concierge service.
· Lunch in Harvey Nichols Café.
· Opportunity to visit the beauty counters and to have a makeover and beauty consultation at a cosmetic house of the client’s choice
· Leave with Champagne and Truffles goody bag.
· Overnight stay at Radisson, Hotel Du Vin or Malmaison, with flowers in room on arrival
· Breakfast at hotel
· Evening meal in hotel
Day 2:
Hotel spa – 2 treatments per client: a manicure or pedicure and a massage. Light lunch.
Dates: Package 2 is available every Saturday from 10 June throughout June and July.
Costs for package 2, based at Harvey Nicks start from £185 per person. This price includes day 1 only, based on two people sharing a twin or double room at the Radisson SAS Birmingham.
Dave Hodgson, Marketing Director, Marketing Birmingham said: “Our two new shopping breaks take the stress out of shopping with everything being organised for you – they are the ultimate pampering treat which we’re launching just in time to give football widows respite from the World Cup.”
He continued: “There couldn’t be a better time to visit Birmingham for a shopping break. The city has more than 900 shops and is recognized as one of the finest shopping centres in Europe. When we ask visitors about shopping in Birmingham more than 60% rated the city as a great place for shopping - a bit of retail therapy is also the most popular activity when people visit the city.”
Marketing Birmingham’s joint promotion with Chiltern Railways means that from 23rd May to 23rd June ticket purchasers at key stations will receive details of two shopping breaks. David Whitley, Marketing Manager, Chiltern Railways said: "Birmingham has become one of the country's premier shopping locations, and we are delighted to be involved with this new initiative from Marketing Birmingham. With everything you need within walking distance, Birmingham is the perfect place to get to by train and a great place for a short break."
Marketing Birmingham’s breaks provide a feel good experience where everything is pre-arranged. The weekend breaks begin with a gentle stroll through Selfridges or Harvey Nichols with your own personal shopper. If that’s too much activity, kick back and relax while watching your personal clothes trainer do the legwork. Personal shoppers know every corner, line and offside inch of the store, to track down pieces you would never have known existed, all to fit your precise needs and budget.
After lunch in Selfridges Gallery Restaurant or Harvey Nichols Café, it’s back to the beauty counters for some team talks about your cosmetic needs. A number of these will have goodies for you to try out and take home. At Harvey Nichols, your day ends with a makeover and a Champagne and Truffles goody bag. At Selfridges, you will be treated to a style at Umberto Giannini’s hairdressers and a goody bag.
An overnight stay, with breakfast, is included at one of Birmingham’s leading city centre hotels – Hotel du Vin, Malmaison or the new Radisson SAS Birmingham. If the hard day’s play is not enough, an optional massage with a pedicure or manicure is available for the next day at your hotel.
Marketing Birmingham’s shopping breaks are available every Saturday from 10 June to 29 July 2006. Costs are from £115 per person for the one day shopping package including an overnight stay. The two day break, including the spa, starts from £215 per person.
For more information on Marketing Birmingham’s personal weekend breaks, go to www.birminghamshortbreaks.com or call 0870 225 0127.
This project is part funded by the European Regional Development Fund (ERDF)
