Chiltern Railways are shortlisted in the Social Brands Top 100 for their customer communication through social media for the second year running.
The final 100 consists of brands across all sectors worldwide for example; Innocent Drinks, BBC, JustGiving, Cadbury and Google. Chiltern Railways is one of only three rail sector brands in the final 100 and the only rail company to appear two years running.
Nicola Clark, Head of Marketing and Communications said: “We’re incredibly proud of this recognition of our social media use and the value it delivers for customers. 2011 has seen a dramatic increase in train companies and other brands using Twitter which is great news for customers and that’s what we are all here for. This rise in use of social has meant stiff competition for a place in the Social Brands 100, so we’re delighted to still be in the top 100 2 years running.”
The shortlist has been compiled from a longlist of nearly 300 brands that were nominated via Twitter in January and February. Since nominations closed detailed analysis of the social interactions and behaviours of each shortlisted brands has taken place. The methodology focuses on the detail of the interactions between brands and people in social spaces and rewards those brands creating genuine win-win relationships on a consistent basis.
The ranking of all the brands will be announced at the end of May. Last year, Chiltern Railways was the top domestic train operator in the list at number 70.