Social Brands 100
Monday, 15 October 2012
We are shortlisted in the Social Brands Top 100 for their customer communication through social media for the second year running.
The final 100 consists of brands from across all sectors, for example; Innocent Drinks, BBC, JustGiving, Cadbury and Google. We are one of only three rail sector brands in the final 100 and the only rail company to appear two years running.
The shortlist has been compiled from a long-list of nearly 300 brands that were nominated via Twitter in January and February. Since nominations closed detailed analysis of the social interactions and behaviours of each shortlisted has taken place. The methodology focuses on the detail of the interactions between brands and people in social spaces and rewards those brands creating genuine win-win relationships on a consistent basis.
The ranking of all the brands will be announced at the end of May. Last year, we were the top domestic train operator in the list at number 70.