What: The last weekend of Christmas shopping is almost upon people.
Where: Oxford Street in central London.
When: 21st to 23rd December
There are only a few shopping days left until Christmas and this weekend marks the final chance many people will get to visit stores and stock up on presents for their loved ones, films and games to enjoy on the big day and plenty of food and drink.
With so much still left to buy, it seems like the obvious answer is to head to London, where there are plenty of retail facilities on offer. From the huge Westfield stores at Shepherd's Bush and Stratford to the independent boutiques of Soho and the high-class merchants in Mayfair, there is so much on offer to shoppers in the capital.
Despite these destinations being available to consumers, it seems the traditional shopping spot of Oxford Street is still number one in the city. New research by lastminute.com has revealed the central London road, which is flanked by dozens of stores, is the favourite of local people.
In fact, more than a third of Londoners will head to Oxford Street to buy something for Christmas at least once this year. This is despite the influx of new shops in other parts of the city and the rise of online shopping.
This weekend is likely to be a crucial time for many people, as only six per cent of respondents to the research said they had completed their festive purchases by 15th December. That means thousands of people still need to go out over the coming days in order to make last-minute buys.
Some 59 per cent of individuals believe they will still be shopping on Christmas Eve, so it could be worth looking beyond the weekend when it comes to planning a trip to London. The good news is that whenever people plan to visit Oxford Street, they are assured of a great selection of stores, a pleasant and safe environment and the opportunity to grab a bargain or two.
Nearby addresses such as Bond Street can also be frequented, with its famous jewellers perhaps providing the perfect option for those looking for something special for a partner.
And when every item on the Christmas list has been purchased, shoppers will find themselves in a location that also boasts plenty of restaurants, pubs and bars. Sitting back with a refreshing drink or enjoying a tasty meal might be exactly what is required after a weekend of frenetic shopping.
The easiest way to avoid the possibility of Christmas chaos on the roads is to take the train. Consumers from around the country can enjoy fast links to London Marylebone station, from where it is easy to reach Oxford Street.
Perhaps the best route is to board a Tube train heading south on the Bakerloo line, with Oxford Circus station just three stops down the line. It means shoppers can be in the heart of Oxford Street just minutes after arriving in the capital.